MIDNIGHT RUN · Ruijters Consultancy

MR-01 · fictional concept car

Built for the rush.

One car. An empty hangar. One night.

The MR-01, a wide, low coupe in dark teal graphite, in a dark hangar under a single streak of light

Built on details.

Light along the bodywork. Depth in the paint. A line that stays with you.

Close-up of the thin light bar across the full width of the nose

Detail · light

One line of light.

One thin bar across the full width of the nose. In the dark, you'll recognize the MR-01 by a single stripe.

Explore with your cursor

Close-up of the rear fender and roofline, with fine metallic flakes in the paint

Detail · material

Paint with depth.

Teal graphite with fine metallic flakes. You only see them when the light passes over.

Explore with your cursor

Close-up of the front wheel with a deep-dish rim, a red brake caliper and the wide bolted-on fender flare

Detail · shape

Wide. Low.

Bolted-on fender flares over deep-dish wheels. Nothing more, nothing less.

Explore with your cursor

The MR-01 head-on, its light bar fully lit in a light haze

Ignition

One touch. Everything changes.

A drive of about ten seconds. Scrolling, tapping or pressing Escape stops it right away.

The run

Set the night in motion.

The MR-01 comes out of the tunnel braking hard, its brake rotors glowing orange, water spraying up

Climax

Everything comes together.

One image. Then the calm returns.

The MR-01 standing still in the hangar, steam rising from the hood and brakes

A demo by Ruijters Consultancy

From attention to impact.

A fictional car and a brand world of its own, built to show what concept, visuals and interactive web development can do together. Your brand or idea deserves a story like this too.

Email your idea WhatsApp Experience it again

info@ruijters-consultancy.nl

Play with the light: move your cursor over the car

MIDNIGHT RUN and the MR-01 are fictional: not an existing car brand, not for sale, no real performance figures. Credits.